The West Assam Milk Producers’ Cooperative Union Ltd. (WAMUL), popularly known as Purabi Dairy, launched its range of Cattle Feed Supplements called Purabi Pashu Pushti,on Thursday, the 18th of February .This drive aims to increase milk productivity and reducing production cost for dairy farmers.
As a part of the planned product line-up, WAMUL has commenced production of Area Specific Mineral Mixture & By-Pass Protein Meal at its Cattle Feed Plant situated at Changsari, Kamrup district. The plants were inaugurated by Siddhartha Bhattacharya, Minister of Cooperation, Govt. of Assam. Meenesh Shah, Executive Director, NDDB & Chairman, WAMUL Management Committee and Rajesh Prasad (IAS), Principal Secretary to Govt. of Assam & Agriculture Production Commissioner (APC), Assam were present during the launch.
Meenesh Shah highlighted the efforts of WAMUL in propagating scientific feeding practices like Ration Balancing Programme (RBP) and breed upgradation through Artificial Insemination (AI) programme.
WAMUL is the main dairy cooperative of Assam and one of the fastest growing indigenous dairy brands in the Northeastern region. And it presently is managed by the National Dairy Development Board. Approved by FSSAI, Purabi dairy is known for its line of Dairy products ranging from pasteurized & fortified pouch milk variants, plain curd, sweetened curd, ghee, lassi, paneer, cream etc. with sales of over 67,000 litres of milk per day and over 5000 litres worth of milk products.
Ever since its inception in 1976 under the operation flood programme of National Dairy Development Board (NDDB), WAMUL has gone to create a symbiotic relationship between the milk producers of Assam and milk & milk products consumers.
