Purabi Dairy, witnessed average sales of over 1 lakh litres of milk and milk equivalent of products in the four days around Magh Bihu. Magh Bihu is celebrated as a harvest festival in the state of Assam and hence marks the highest demand in food products. Dairy products like panner, curd and cream also see very high demand in this season.
Purabi Dairy registered sales of over 85,000 litres of milk per day during this season. Large growth in dairy product sales was also observed. 35% growth in paneer sales and cream sales increased by 9%. 23 MT of curd products were also sold during the 3 days of festival, which is a growth of 18% over same period last year. The new Purabi Ghee also registered brisk sales as it grew by over 4 times. Authorities at Purabi Dairy expressed their satisfaction that they could meet the consumers demand to a great extent this year.
WAMUL has been at the lead of enabling farmers in the state of Assam to be Aatmanirbhar through dairying . During the financial year 2020-21, the milk union attained a turnover of Rs. 120 crores which is around 15 per cent higher than the one achieved during the previous financial year. WAMUL looks forward to cross the turnover figure of Rs. 150 crores in the current financial year.This has helped WAMUL to return back a significant amount of money generated out of its business operations during the year in the form of an additional milk procurement price payment to its eligible dairy farmers.
